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Media on the project in Instagram Stories

What the client came with

The director Semyon Alexandrovsky came up with an idea to move performances from the physical world to the digital context. The cultural and performative project was to introduce people to the city through love letters of famous people.

What they did

For a month, we brainstormed on how to bring the principles of offline theater to a mobile app. To come up with the idea for the app, we created 11 visual concepts. To test the idea, we developed a paper prototype and experimented on a test group. We made sure the idea felt right and could work.

We created the design, developed apps for iOS and Android. The app was used by more than 10,000 users at a time, so we supported the project during and after its launch.

After the successful launch of the app, the project interested investors. We helped the client prepare for pitching and made a presentation about the project.

Results

The social media reach was 1,433,312 people,
App Store added the app to the selection of the week,
101 media publications: Esquire, Fontanka, Afisha,
Celebrities shared stories about the app in their channels.

Semyon Aleksandrovsky talks about the release of the app.

Design

From left to right: menu with city selection, year range setting, and a minimum scale map with all pins connected in clusters.