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What the client came with
The idea was to use the site to surprise and create the feeling that this is the most expensive and mysterious space in Moscow. Munterra is a portal to a place where time flows differently. Eclectic, non-random music... The client was looking for guys who would understand their approach and make everything unusual.
What we did
We were making moodboards for two weeks to get the feel of the interior right - we emphasized plants, stones, and light. We created eight concepts and settled on the idea of room-portals, transporting the user into the themed space.
The result was a 3D site combined with a sound design that helped convey the atmosphere of each space in the Munterra universe. The 3D site was adapted for a mobile version.
In the first iteration, we launched a promo site to attract the first customers. After the launch, we expanded the site functionality and made a design for an app with a loyalty program.
Results